Why We Split the Brands: CommVergent Technologies vs. CommVergent Automation
Aug 26, 2025
Keeping CommVergent Technologies and CommVergent Automation separate avoids mixed messaging and lets each team speak directly to its buyers—while reusing visual identity where it helps.
What prompted the split
- Partners and offerings diverged.
- Prospects were landing on automation content when they needed broader consulting (and vice-versa).
- SEO and messaging conflicted (two sets of keywords competing under one roof).
How we implemented it
- Shared look, separate missions. Same core wordmark; tailored taglines and navigation.
- Two sites. Tech site in Next.js + Tailwind + MDX; Automation remains a dedicated React app.
- Cross-links, not cross-menus. Clear CTAs to jump between sites without blending service catalogs.
Go-to checklist
- Homepage promise in one sentence, per site.
- Services pages scoped to that site only.
- Contact routes separate (shared inbox ok, distinct forms better).
- Cross-domain analytics + clear attribution.
Result: fewer confused leads, better search performance, happier partners.